Who is Harvey W. Wiley, and why is he my hero? Dr. Harvey Wiley was a physician and noted chemist at the turn of the 20th Century. He was best know for his crusade to make our foods safer contributing to the passage of the Pure Food and Drug Act of 1906. He later became head of the Good Housekeeping Institute and established the Good Housekeeping Seal of Approval. He exhausted himself working on behalf of the consuming public to set high standard for public consumption food and, eventually, most products used in homes of consumers. Today, if it doesn’t have a Good Housekeeping Seal of Approval, we don’t use it. As I was developing the OWA SEAL of APPROVAL, I studied the growth of the Good Housekeeping Seal of Approval and the marketing strategies that fueled that growth. Without the internet media format, it took Good Housekeeping almost six decades to provide a visual of safety for consumers. What I understood from this history is that when a paradigm is introduced that questions, changes, and establishes limits, there will be those that want to protect their own interests. Online Wellness Association was established in 2006 as a 21st Century business to protect internet consumers from predators and scammers. It took almost two years to perfect the OWA SEAL of APPROVAL and to really start launching the concept. OWA’s intention is as honorable as Dr. Wiley’s: protect the consumer. The goal of OWA is to provide an immediate visual of safety for people that want to access wellness practitioners online simply by the click the OWA SEAL of APPROVAL. Dr. Wiley was fortunate enough to have an established magazine backing his efforts; I don’t have a magazine, nor do I intend to start one. I do have the internet. What I need is to know what YOU need to know to get an OWA SEAL of APPROVAL on your site? Please take the time to browse through http://www.onlinewellnessassociation.com, and send either your feedback as to why you aren’t interested, or, send your membership application in ASAP. Are you ready to become a part of ‘early 21st Century history’?
Read more of how Online Wellness came to be at
Learn more about me, MAx Fabry at